 PRODUCTS & SERVICES
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PRODUCTS AND SERVICES |
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Mobile Marketing
Marketing
companies, both traditional full service agencies and mobile
marketers, are taking up mobile messaging by storm. Why
is that? The reasons are 3-fold:
• Cost effective: SMS presents significant cost savings as compared
to traditional media buys and direct mail campaigns;
• High response rates: More than 5x as many people respond to mobile
messages as compared to traditional, off-mobile call-to-action campaigns (clients
achieve up to 20% response rates vs. standard 2-4%);
• Targeting: The mobile medium is an inherently intimate medium enabling
highly targeted, one-to-one communication with audiences & lots of potential
for personalization and up-selling.
Marketers are leveraging 3G Motion’s mobile transaction network to do:
Direct messaging, advertisements, opt-in lists, viral campaigns, video advertisements,
gain greater understanding of consumer usage/phone habits, branding, promotions…
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