TECHNOLOGY |
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DRM
3GMotion has developed its own proprietary DRM technology following the standards set by the Open Mobile Alliance (OMA). 3G Motion’s strong commitment for piracy protection and copyright infringement has allowed the company to secure content franchises with most of the world’s leading content brands.
3GMotions DRM technology incorporates the three delivery methods defined by the The Open Mobile Alliance:
Forward Lock
The standard states that the device is allowed to play, display, and execute the media object without any constraints, but not forward it.
Combined Delivery
With combined delivery , usage rules are packaged with the actual content into the DRM message. The usage rules define how the mobile phone is allowed to consume the content. Content providers can set rights for playing, displaying, and executing. The mobile phone cannot forward content that has been delivered using combined delivery.
Separate Delivery (Superdistribution)
In separate delivery, the content and the usage rights are delivered into the mobile phone using separate channels. The mobile phone is allowed to forward the media object to another device. To view the content, the user of the other device must request (buy) for new rights.
With this feature, separate delivery allows superdistribution, that is, peer-to-peer distribution among friends and communities. The mobile user can distribute content freely and still the content provider gets compensated thanks to the separate delivery mechanism.
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